With help from getAbstract, the world’s largest library of business book summaries, Working World takes a quick look at the TOP 5 Business Books.
1. The Membership Economy
Digital connectivity, communication technology and cheap cloud storage pave the way for an evolved business model that Silicon Valley consultant Robbie Kellman Baxter calls the “Membership Economy.” Some businesses, such as SurveyMonkey or Match.com, are entirely subscription-based. Others incorporate membership options and principles into existing structures. Membership organizations, like Netflix and Spotify, build ongoing, mutually beneficial relationships with members. getAbstract – a membership organization itself – recommends this well-researched, organized primer to students and leaders curious about the benefits and drawbacks of this business model.
Robbie Kellman Baxter | McGraw-Hill 2015 | 288 pg. | ISBN: 9780071839327
Keeping up with today’s volume of incoming headlines, tweets, texts, posts, alerts and updates requires a brief, hoppy attention span and constant multitasking – breathlessly doing several things at once. Possibly, you want to know only tiny bits about the new weight-loss fad, the best cities for nightlife or dogs that ride skateboards. The activities that support your real priorities – your personal life, work, school or civic activities – require more sustained, rigorous concentration. Ben Parr, an expert on attention, engages readers with his insightful digest of relevant research and his real-world examples of the “three stages of attention” and the “seven captivation triggers.” getAbstract recommends Parr’s balanced advice to managers, entrepreneurs, marketers, educators and anyone who seeks to capture someone else’s full focus. His presentation is packed with useful specifics and is a pleasure to read. All you have to do is pay attention.
Ben Parr | CAPTIVOLOGY: The Science of Capturing People’s Attention by Ben Parr. Copyright © 2015 by Ben Parr. Published by arrangement with HarperOne, an imprint of HarperCollins Publishers 2015 | 256 pg. | ISBN: 9780062324191
3. Your Brain at Work
Leadership development expert David Rock applies cognitive science to life in the workplace with surprisingly practical results. He explains and applies numerous studies on memory, focus, attention and consciousness. His warnings about people’s mental limits prove direct and sobering. You’ll multitask less after reading his insights – but you’ll achieve more and have a better experience as a result. Some of Rock’s tips may be hard to apply, but your focus will improve as you try to work with them. getAbstract recommends his readable, useful insights on how the brain works, how to improve its function, and how to boost and sustain your ability to focus.
David Rock | YOUR BRAIN AT WORK: Strategies for Overcoming Distraction, Regaining Focus, and Working Smarter All Day Long by David Rock. Copyright © 2009 by David Rock. Published by arrangement with HarperBusiness, an imprint of HarperCollins Publishers 2009 | 304 pg. | ISBN: 9780061771293
4. The Essence of Value
Objects have no intrinsic value. Their value derives from people’s reactions to them – here codified by 80 parameters of value.
Objects have no intrinsic value. Their value depends on the reactions of people who observe them. Mario Pricken catalogs the factors that people consider valuable. He analyzed 300 different products, artworks, events and organizations to discover 80 different “parameters” that signify value to consumers, collectors, and others. Planners and developers can refer to these parameters to instill value in their offerings. Pricken’s book is beautifully illustrated, entertaining and fascinating. getAbstract recommends his insight and approach to product designers, developers, marketers, branders, CEOs, media professionals, and anyone who wants to imbue a product or service with increased value.
Mario Pricken | Wiley 2014 | 252 pg. | ISBN: 9783895784460
5. The Decoded Company
Contemporary shopping means giving up personal data. Some organizations gather similar data about their staff members. Every email, phone call, e-calendar entry and pass card swipe in the workplace forms a detailed profile of each employee. With this data, firms can tailor training, coaching and assignments to individual workers. Leerom Segal and Aaron Goldstein – leaders of Canada’s Klick Health – and writers Jay Goldman and Rahaf Harfoush explain that knowing your workforce intimately is as important as knowing your customers. Klick uses artificial intelligence that analyzes data and gives advice on training, hiring and firing for the benefit of companies and their workers. Whether you agree with this approach to talent management or think it could portend an invasion of privacy, getAbstract recommends the authors’ findings and fascinating stories to CEOs, CIOs, HR and IT managers, and anyone concerned about privacy issues.
Leerom Segal, Aaron Goldstein, Jay Goldman and Rahaf Harfoush | From THE DECODED COMPANY by Leerom Segal, Aaron Goldstein, Jay Goldman, and Rahaf Harfoush. Summarized by arrangement with Portfolio, a member of Penguin Group (USA) LLC, a Penguin Random House Company 2014 | 326 pg. | ISBN: 9781591847144
Reviews provided by: getAbstract