Six Simple Ways to Impress Your Customers and Attract More Business Six Simple Ways to Impress Your Customers and Attract More Business
There are many things that make you successful in business. But product knowledge, savvy salesmanship, price and all the awards and accolades in the... Six Simple Ways to Impress Your Customers and Attract More Business

There are many things that make you successful in business. But product knowledge, savvy salesmanship, price and all the awards and accolades in the world don’t mean anything if you neglect the small details.

In a time when many people offer essentially a similar product or service, those who provide extraordinary service are the ones who are going to attract more customers, close more deals and get ahead of their competitors.

Simply put: following good business etiquette will make a lasting impression and give you a stellar reputation.     

Here are six simple but powerful ways to do it:

Keep your word

Your credibility is dependent on your ability to keep your promises. It’s important to be upfront with your customers. If you can’t complete a task on time, notify everyone involved in the project immediately. Forewarn a client of a potential roadblock and he will be much more likely to be forgiving. Simply put: under-promise and over-deliver.

In a time when many people offer essentially a similar product or service, those who provide extraordinary service are the ones who are going to attract more customers, close more deals and get ahead of their competitors.

Be honest

Be truthful in every aspect of your business. Your credibility can be severely damaged if you intentionally lie, misstate or misrepresent yourself or your products and services. Never share confidential information and betray someone’s trust. Instead, foster a reputation for honesty with customers.

Show up on time

Punctuality is a reflection of your overall organization. If you are consistently late, your clients may begin to wonder if you’re the right person for the job. Aim to arrive early. It gives you time to use the restroom, compose yourself and check in with the receptionist before an important meeting. If you are going to be late, call ahead and let your client know when you expect to arrive.

Acknowledge mistakes

Everyone makes mistakes. Generally, clients will be flexible if you quickly acknowledge the error, apologize and work to rectify the situation. Never try to cover up or ignore your or your company’s involvement in the problem. Don’t make excuses or blame others. Instead, take responsibility, find the solution and start moving forward again.

Handle conflicts gracefully

Disagreements and personality conflicts are part of doing business. If a client, partner or employee tests your patience, questions your authority or criticizes your work, don’t react with hostility. Strong leaders remain calm in even the most trying circumstances. Even if you are boiling inside, don’t let others see it. Maintain a calm disposition and stay on topic. If you must concede, do so with grace.

Don’t burn bridges

When you or your business is threatened, your first reaction may be an emotional one. As Warren Buffett once said, “It takes twenty years to build a reputation and five minutes to ruin it.” If you need a few minutes to cool down, walk away and return to the conversation or email later. Today’s foe could be tomorrow’s ally.

The takeaway

In today’s competitive business environment, doing the right thing can make all the difference between a thriving business and no business at all.

Business development - Closeup of hands holding seedling in a group

 

ABOUT THE AUTHOR

Jacqueline Whitmore is an internationally-recognized etiquette expert, author of Poised for Success: Mastering The Four Qualities That Distinguish Outstanding Professionals, and founder of The Protocol School of Palm Beach.  http://www.etiquetteexpert.com/ and http://jacquelinewhitmore.com/