Negative stories about corporate leaders can damage their reputations and undermine their leadership impact. Leaders can’t lead without their colleagues’ regard. Monitor what people think of you, and be ready to replace whispered negative hearsay with positive facts. Prepare to tell a good “leadership story” about yourself in words and deeds. Marriott vice president and leadership development expert Timothy J. Tobin teaches you how to develop and convey your story. His worksheets, self-questions and resource appendix are very useful. Although some of his ideas may seem hard to implement – like asking your colleagues to assess your leadership and finding ways through your actions to tell a great story about yourself without blowing any faint reputation for a respectable level of humility – his message is solid: Leadership isn’t something you just do; it is something you must reflect on carefully. getAbstract recommends his advice to emerging and experienced leaders and to those who want to know more about how to shape their reputation.