Don’t be self-centered, cowardly or dumb – well, of course not, you may think. After all, such well-meaning admonitions drawn from conventional wisdom are almost universally accepted. Yet according to behavioral researchers Dan Gregory and Kieran Flanagan, being “selfish, scared and stupid” has been and still is a primary formula for success. Acting otherwise is a recipe for failure. Even though it sounds counterintuitive, the authors explain why being selfish, scared and stupid are your only sane behavioral choices. Starting with their unusual premise, you’ll enjoy this wise, wry and observant chronicle. Despite joking that they may have a “nearly sociopathic perspective detached from values and judgment that may distort the interpretation of results,” the authors prove to be iconoclasts with a sense of fun and self-preservation. getAbstract recommends their methods to those seeking motivation, influence, success and peace of mind.