Present Shock Present Shock
Decades ago, futurist Alvin Toffler said change would accelerate so fast that people would experience “future shock.” Tech expert Douglas Rushkoff believes today’s problem... Present Shock

Decades ago, futurist Alvin Toffler said change would accelerate so fast that people would experience “future shock.” Tech expert Douglas Rushkoff believes today’s problem is “present shock.” Phones beep constantly with tweets and text alerts that are immediately outdated. Firms make decisions based on short-term gains. Rushkoff argues that today’s world can learn from the ancient Greeks, who thought of time both qualitatively and quantitatively. His writing is fresh, often funny and always thought provoking, though some of the terms he coins (like “digiphrenia” or “fractalnoia”) may be tongue twisters. He makes a compelling case that people should control technology, not the other way around. getAbstract recommends his insights to those who want to control their time and their technology, and to investors, communicators, executives and futurists.