In most industries, 20% of the companies – those with well-developed corporate strategies – make 80% of the profits. Business author Brian Tracy explains strategy and discusses why it’s so important. He identifies its components, outlines what strategy requires and elucidates how companies can develop comprehensive strategies to achieve their goals. Tracy also provides a fascinating report on how Alexander the Great’s superior use of strategy enabled his 50,000-man Macedonian army to defeat the million-man Persian army in the 300s BC, though Tracy’s focus is on strategy, not on precise history. getAbstract recommends this concise but solid manual to corporate strategists, to those whose firms need strategic planning and to students of strategy.