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Sapient

Sales/Marketing

Westside

Manager, Marketing Strategy and Analysis

What does it mean to be the largest independent interactive agency in the world? Besides everything you’d expect – award-winning creative, genius marketing, technology prowess - it means people come to Sapient because they share an all-embracing desire to do things differently. To never feel like it’s an assembly line. To do groundbreaking work on a daily basis. That’s why Sapient Interactive is powered by some of the most original, ambitious interactive professionals you’re likely to meet. It’s an ideal environment for the entrepreneurially minded. Sound like you? Then we should probably talk.

Job Title:
Manager Marketing Strategy and Analysis – Experience Research

Job Summary:
The successful candidate will design and conduct research projects that will lead to innovative and high quality experiences for our clients’ customers and stakeholders. This role will participate in all phases of research for the purposes of formulating strategy, discovering opportunities, defining requirements, and assessing designs.

Responsibilities:

  • Coordinate and execute customer, client, vendor, and market research, using qualitative and quantitative methods as appropriate, including ethnographic research, in-context interviews, facilitated work sessions, focus groups, surveys, and secondary research
  • Develop and apply conceptual frameworks and analytical approaches
  • Develop and present solutions and recommendations
  • Lead the gathering and prioritization of requirements based upon business requirements, user needs and technology capabilities
  • Plan, facilitate and manage usability evaluations
  • Review visual mockups and/or prototype designs
  • Facilitate meetings, working sessions and workshops
  • Manage key tracks of work (including other individuals) in accordance with established budget, work plans and quality standards
  • Create strong working relationships with clients in business and IT roles
  • Support business development activities and client proposals
  • Build relationships with senior clients and identify new business opportunities

    Experience Guidelines:
  • 5-7 years of experience executing research projects including including marketing strategy, digital and multi-channel commerce, content portals, kiosks, intranet/extranets, e-mail marketing, online advertising and web-based application design
  • Experience leading teams and motivating others to take action
  • Past consulting or agency experience required
  • Past contributions to thought leadership and intellectual capital development
  • Solid understanding of Internet trends, business models and technologies
  • Strong analytical, communications and organizational skills with an ability to thrive in a fast-paced deadline-driven environment
  • Excellent oral and written communication skills including the ability to create and deliver clear, powerful and concise presentations/proposals
  • High proficiency in Word, Excel, Powerpoint and MS Project
  • Ability to plan and manage time and resources, establish priorities and meet goals

    Education:
    Bachelor’s degree required

    About Sapient
    Sapient, a global services firm, operates two groups—Sapient Interactive and Sapient Consulting—that help clients compete, evolve and grow in an increasingly complex marketplace. Sapient Interactive provides brand and marketing strategy, award-winning creative work, web design and development and emerging media expertise. Sapient Consulting provides business and IT strategy, process and systems design, package implementation and custom development, as well as outsourcing services such as testing, maintenance and support.

    Sapient’s passion for client success—evidenced by its ability to foster collaboration, drive innovation and solve challenging problems—is the subject of case studies on leadership and organizational behavior used by MBA students at both Harvard and Yale. Leading clients, including BP, Essent Energie, Hilton International, Janus, Sony Electronics and Verizon, rely on the company’s unique approach to drive growth and market momentum. Headquartered in Boston, Sapient operates across North America, Europe and India. For more information, please visit .

    *Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this role, which include hearing, speaking, typing, and occasionally moving and/or lifting up to 15 pounds.

    Sapient is a registered service mark of Sapient Corporation.