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What You Still Don't Know About Email

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What You Still Don't Know About Email

By Burt Wetanson

WITH TRILLIONS of email messages crisscrossing the globe each year, email easily earns its championship title as the “killer app,” the most popular online activity, and definitely the number one electronic communications tool in the world of business. It follows, therefore, that a big part of your value as a 21st-century employee is how skillfully (and securely) you use email to communicate with coworkers, superiors- and your company’s customers. Let’s review the skill set that ensures your mastery of the killer app. Skill One: Composing New Messages Email is basically writing, and the first step in any writing process is to know your audience and its needs and preferences. So what do people in the business world want from email? • Help them to succeed. Your readers want emails that enable them to do their job better and more easily. Why? Because that’s how they get bonuses, raises and promotions. Nothing drives people crazier than wading through emails that have nothing to do with their job responsibilities. Read More...

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1 COMMENTS

  • Jim Herz

    Is there a secret on how to get the other person to respond and how do you come up with a creative subject line?

    Jan 08, 2009

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